In a tit-for-tat move, Russian President Vladimir Putin announced a year-long ban on on food imports from countries participating in the imposition of sanctions on Russia. Confident the country can be self-sufficient, Putin and Prime Minister Dmitry Medvedev have urged local producers to take advantage of the opportunity, and get their products on supermarket shelves. But are they up to the task? And what does this mean for global exporters to Russia? Hannah Abdulla reports.