Last month, after some speculation earlier in the summer, Mondelez International confirmed it was buying the licence to manufacture, market and sell Cadbury-branded biscuits around the world from UK-based Burton's Biscuit Co. Mondelez touted the "exciting opportunities" it sees ahead for the products, while Burton's, which had held the licence for 30 years, talked up the prospects for its own brands. John Shepherd takes a look at what might lie ahead.