What's Driving Consumer Choice for Functional Foods?
Functional foods are routinely cited as a top trend shaping the future of the food industry, but what are they, really? A grab-bag term that can include everything from genetically modified tomatoes to cholesterol-lowering margarines to juices laced with ginseng and echinacea, functional foods can be devilishly difficult to define. After all, what food isn't in some way "functional?" Maybe that's why estimates of functional food sales in the United States range from US$4bn to more than US$200bn.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Does Kraft Heinz want to swallow Unilever whole?
- Focus: Nestle CEO plan to balance sales, earnings
- Will Kellogg's DSD exit help it grow in US snacks?
- Comment: Meal kits in US - don't believe the hype
- Is Mondelez's margin target hurting sales?
- Nestle plans restructuring as 2016 profit misses
- Kraft Heinz pursuing Unilever in takeover move
- Kraft Heinz returns to organic growth, ups margins
- General Mills issues profit warning
- Kraft Heinz pulls Unilever bid