Whose Responsibility Is It? Successful E-Commerce Depends on Control
Delivering promises and products to customers is really not the responsibility of the supplier. Once the order is packed and despatched, it's in the lap of the gods. Or, in the case of home delivery, the carrier company and its drivers. It's what happens on the ground that will make all the difference, in the end, between success and failure. Bernice Hurst reports:
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