Why General Mills could find it hard to win over shoppers with The Good Table
General Mills launched a "mealtime solution" brand, The Good Table, in the US last week, targeting the millennial consumer on the look-out for less processed, cleaner foods. However, there is a perception among some of those consumers that Big Food is not the place to turn for such products. How likely is this brand from a major US company to succeed? Hannah Abdulla explores.
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