Will Cadbury's optimism prove short and sweet?
By: Dean Best | 26 February 2009
Cadbury, the UK confectioner, injected a tone of optimism into the gloomy business climate yesterday (25 February) with a set of robust 2008 figures. The company also signalled its confidence by sticking to a key margin target but, as Dean Best reports, not everyone is convinced that Cadbury will meet its goal.
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Cadbury, the UK confectioner, injected a tone of optimism into the gloomy business climate yesterday (25 February) with a set of robust 2008 figures. The company also signalled its confidence by sticking to a key margin target but, as Dean Best reports, not everyone is convinced that Cadbury will meet its goal.
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