US: Diamond Foods launches "finger food" campaign

7 October 2009 | Source: just-food.com

US snack maker Diamond Foods has launched a campaign focusing on finger foods.

Feed Your Fingers is designed to capitalise on the "growing popularity of finger foods", the company said yesterday (6 October), using its Diamond, Emerald and Pop Secret brands.

The campaign, which will run from October to February, will provide consumers with recipes and entertainment tips.

"This campaign is based on consumer insights and can leverage our culinary and snack brands," said Craig Tokusato, vice president of marketing.

"As economic uncertainty continues, we're providing consumers with recipes and entertainment tips that make cooking and entertaining easier, so when family and friends come together, they're able to spend quality time with one another."

The campaign includes sweepstakes for US$10,000, tickets to "next year's biggest football game", in-store promotional pieces, a website providing recipes and entertainment tips and PR targeting food-oriented online and print publications.

Diamond Foods last week said it hopes to double the size of its business in the next five years as it upped its earnings guidance for the fiscal 2010 year.