Articles by creamglobal.com
4 November 2010
Latin American consumers have a negative perception of fats. The concept of essential fats is commonly misunderstood and general nutritional education is substandard. Family Goodness margarine, despite being a 'good' fat, is a victim of this ignorance and is relatively unfamiliar to Latin American families.
3 August 2010
Marketing in its purest sense extends to all aspects in which a consumer encounters a brand or product. This includes the box, wrapper or packet the product in which a product is sold.
6 July 2010
Unless you’ve been living on the moon, you may well be aware of this little old event called The World Cup, which has been trickling like a gentle torrent into our lives over the past month.