creamglobal.com
Biography
Cream “The Innovation Exchange” is the only online intelligence service that indexes and analyses the most innovative marketing and media ideas from around the world for agencies, brands and media vendors. Cream offers inspiration and research insight through daily news, monthly reports, “How To Guides”, and over 2,500 case studies of creative marcomms including the best work from the Festival of Media.
Articles by creamglobal.com
Marketing brief - Clara in Foodland
4 November 2010
Latin American consumers have a negative perception of fats. The concept of essential fats is commonly misunderstood and general nutritional education is substandard. Family Goodness margarine, despite being a 'good' fat, is a victim of this ignorance and is relatively unfamiliar to Latin American families.
Marketing brief: Nothing left to improve? Change the packaging
3 August 2010
Marketing in its purest sense extends to all aspects in which a consumer encounters a brand or product. This includes the box, wrapper or packet the product in which a product is sold.
Marketing brief: World Cup chocolate wars
6 July 2010
Unless you’ve been living on the moon, you may well be aware of this little old event called The World Cup, which has been trickling like a gentle torrent into our lives over the past month.
