just-food authors and correspondents

Jacques Dupré, IRI

Articles by Jacques Dupré, IRI

France price war continues with significant discountsIRI's inside track: Why price must not be only path to growth 27 April 2015

Despite signs economic conditions in Europe are improving, competition on price remains fierce in a number of markets. However, manufacturers must use more weapons that just simply price in their quest for growth, IRI's Jacques Dupré argues.


Shopper trends: is a low-price strategy sustainable? 28 February 2013

The price gap between private label and brands did, in the main, close in the last quarter in 2012, according to the latest figures from the just-food international basket. SymphonyIRI, which compiles the data for just-food, argues the numbers support its belief that an over-use of price-based promos is dated.


just-food homepage



Forgot your password?