just-food authors and correspondents

Jacques Dupré, SymphonyIRI

Articles by Jacques Dupré, SymphonyIRI

Shopper trends: is a low-price strategy sustainable? 28 February 2013

The price gap between private label and brands did, in the main, close in the last quarter in 2012, according to the latest figures from the just-food international basket. SymphonyIRI, which compiles the data for just-food, argues the numbers support its belief that an over-use of price-based promos is dated.


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