just-food authors and correspondents

Katy Askew

Katy AskewBiography

Katy Askew is just-food's deputy editor, with over five years of experience writing for consumer and business titles. She has contributed to print, online and radio publications and worked across a variety of formats, including newspapers, magazines and websites.

Katy has specialised in writing for the FMCG sector for the past four years, during which time she has developed specialist knowledge of the global food and food retail industries, interviewed top international executives and covered a range of topics from financial updates and M&A to sustainability and safety issues.

Having completed her BA at the University of Sussex and postgraduate studies at Simon Fraser University, Katy began work as a travel and property journalist with Outbound Publications.

Articles by Katy Askew

New Premier division focusing on select brands and marketsUPDATE: UK: Premier establishes international unit 22 July 2014

Premier Foods plc has established an independent business unit that will focus on supporting growth overseas, chief executive Gavin Darby revealed today (22 July).


Premier believes Mr Kipling relaunch will propel H2 sales On the money: Can Premier build H2 sales momentum? 22 July 2014

Premier Foods plc has faced challenging conditions and weak sales in the first six months of the year. However, CEO Gavin Darby believes that a jump in the UK group's marketing investment and the roll-out of new products in the back half of the year will reverse its fortunes. Katy Askew reports.


Power brand sales under pressure but profits up at Premier UK: Premier sales slide but trading profit improves 22 July 2014

Premier Foods plc booked a drop in first-half underlying sales this morning (22 July) but higher trading profit enabled the group to reaffirm its expectations for that metric.


Tesco in no-manOn the move: What's in store from Tesco's new CEO? 21 July 2014

Tesco CEO Philip Clarke is to step down from the UK retailer, with the announcement made this morning (21 July) alongside another profit warning. Clarke will be replaced by Unilever executive Dave Lewis in October. While investors have responded positively to the news, manufacturers doing business in the UK may be waiting with baited breath to see if Lewis will respond to Tesco's strategic problems by extending its price focus. Katy Askew reports.


Danone expands in east AfricaKENYA: Danone strengthens Africa ops with Brookside tie-up 18 July 2014

Danone has purchased a stake in the holding company of Kenyan dairy group Brookside in a move it said would "significantly enhance" its reach in east Africa.


INDIA: Britannia hit by strike action 18 July 2014

Indian biscuit manufacturer Britannia Industries has confirmed strike action by contract labour has hit production at a factory in Delhi.


Birds Eye eyeing fresh occasions with NPDjust the answer: Birds Eye UK Margaret Jobling 17 July 2014

European frozen food maker Iglo Group, the owner of brands like Birds Eye, is working to change the way people think about frozen food in a bid to double its size by 2020. The strategy, which was announced last year, puts innovation and a "new approach" to marketing front and centre. Katy Askew spoke to Birds Eye UK marketing director Margaret Jobling to find out more.


Orkla earnings rise, sales under pressure NORWAY: Orkla operating profit jumps on efficiencies 17 July 2014

Nordic consumer goods giant Orkla today (17 July) booked a 19% increase in second-quarter operating profit, boosted by savings from the integration of 2012 acquisition Rieber & Søn


ConAgraComment: ConAgra's TaiMei buy fails to address core problems 17 July 2014

ConAgra Foods believes its latest acquisition - Chinese potato group TaiMei - will help further unlock the growth potential in its Lamb Weston unit. However, the move fails to address the issues dogging ConAgra's private-label and branded businesses and will do little to boost results in the near-term, Katy Askew suggests.


UK: Hilton shares slide on "challenging" conditions, FX worries 17 July 2014

Hilton Food Group said its first-half performance was "in line" with expectations but warnings over currency exchange and "challenging" consumer sentiment prompted shares i the UK meat packer to slide.


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