Katy Askew

Biography

Katy AskewKaty Askew is just-food's deputy editor, with over five years of experience writing for consumer and business titles. She has contributed to print, online and radio publications and worked across a variety of formats, including newspapers, magazines and websites.

Katy has specialised in writing for the FMCG sector for the past four years, during which time she has developed specialist knowledge of the global food and food retail industries, interviewed top international executives and covered a range of topics from financial updates and M&A to sustainability and safety issues.

Having completed her BA at the University of Sussex and postgraduate studies at Simon Fraser University, Katy began work as a travel and property journalist with Outbound Publications.

Read Katy Askew's blog on just-food.com

Articles by Katy Askew

“60% of the Somerfield acquisition will be divested” - PennycookUPDATE: UK: Co-op to sell 60% of Somerfield estate in convenience drive

17 April 2014

The Co-operative Group will sell around 60% of the space it acquired as part of the 2009 acquisition of Somerfield as the embattled UK grocer increases its focus on its core convenience estate.

Brands use real time conversations to engage consumersInterview: Keys to brand's success on Twitter #engagement #relevance #realtime

17 April 2014

With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. To succeed on Twitter, brands need to become a relevant, informative and amusing part of an evolving two-way conversation. Katy Askew spoke to Twitter UK sales director Dara Nasr about how food manufacturers and retailers can insert themselves into the dialogue.

MOROCCO: Investor Abraaj looks to accelerate growth at candy firm Kool Food

17 April 2014

Investment firm Abraaj Group has indicated it plans to support an "ambitious investment plan" to drive growth at newly-acquired Moroccan chocolate group Kool Food.

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