just-food authors and correspondents

Katy Askew

Katy AskewBiography

Katy Askew is just-food's deputy editor, with over five years of experience writing for consumer and business titles. She has contributed to print, online and radio publications and worked across a variety of formats, including newspapers, magazines and websites.

Katy has specialised in writing for the FMCG sector for the past four years, during which time she has developed specialist knowledge of the global food and food retail industries, interviewed top international executives and covered a range of topics from financial updates and M&A to sustainability and safety issues.

Having completed her BA at the University of Sussex and postgraduate studies at Simon Fraser University, Katy began work as a travel and property journalist with Outbound Publications.

Articles by Katy Askew

Digital strategy: a must to win in the CPG space Digesting digital: Suppliers, retailers must collaborate online to deliver value 21 November 2014

Price is becoming an ever more significant issue in the UK grocery sector. Squeezed consumers and pressured retailers are increasingly focused on a product's RRP. But there are still ways that manufacturers and supermarkets can add value. A central theme of the IGD online conference this week was the need for manufacturers and retailers to collaborate online if they are to avoid a race to the bottom. Katy Askew reports.

BRF plots ambitious expansion In the spotlight: Can BRF deliver on its aggressive growth strategy? 20 November 2014

BRF, the Brazilian meat giant, is undergoing significant change. The company has undertaken a massive behind-the-scenes restructuring drive to streamline its operations and build a structure that will deliver stable returns. BRF has now turned its attention to expansion, setting out an ambitious growth agenda. Can it deliver? Katy Askew investigates.

BRF focuses on value-added, branded products at SIAL 2014Interview: How BRF plans growth in stagnant Europe 20 November 2014

Brazilian food group BRF is working to an ambitious agenda. The company is bent on expanding as a global food manufacturer operating in the protein space. However, eking out growth in stagnant developed markets such as Europe can prove somewhat problematic. At this year's SIAL trade show in Paris, Katy Askew spoke to Europe CEO Roberto Banfi to find out how the company plans to meet this challenge.

Wrigley moves to prevent Perfetti Can Melle filing "WTF" TMWrigley moves to block Perfetti Van Melle "WTF" trademark 20 November 2014

Wrigley, the gum business owned by US confectioner Mars Inc., has moved to block rival Perfetti Van Melle's application to register "WTF" as a trademark in the US.

Kellogg hopes protein option will boost Spacial K appealKellogg unveils swathe of US cereal NPD 20 November 2014

Kellogg has unveiled a swathe of new cereal items in a bid to tap into consumer demand for products with an improved health and wellness profile in the US.

MezzettaMezzetta targets home cooking with Everything Spread line 20 November 2014

Mezzetta is targeting growing home-cooking trends in the US with the launch of Everything Spreads, a line of multi-purpose condiments.

John Soules Foods acquires Pro View 20 November 2014

Ready-to-cook and pre-cooked beef and chicken manufacturer John Soules Foods has acquired chicken processor Pro View Foods for an undisclosed sum.

Marfrig plans to raise cash through Moy Park IPOMarfrig to push ahead with Moy Park IPO 19 November 2014

Brazilian meat group Marfrig has confirmed plans to push ahead with an initial public offering for its European meat business, Moy Park, next year.

Ukraine introduces trade restrictions on bird flu fears Ukraine bans poultry from UK, Germany, Netherlands 19 November 2014

Ukraine has moved to block imports of poultry products and raw materials from the UK, the Netherlands and Germany in a bid to prevent the spread of bird flu.

Smucker confirms Q2 sales, earnings slideSmucker sales, earnings slip on coffee woes 19 November 2014

JM Smucker, the US condiments-to-coffee group, booked a drop in first half sales and earnings on the back of weaker volumes at its US retail coffee business.

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