Laura Volponi, IRI
Articles by Laura Volponi, IRI
Shopper trends: Time to renew focus on the shopping experience
25 April 2013
Retailers in Europe are looking again at the in-store experience for shoppers, refurbishing outlets and using technology, writes IRI's Laura Volpini.
Shopper trends: Up focus on quality to meet demand for provenance
25 February 2013
Price is not the key criteria for all shoppers. Retailers and brands alike will need to pay attention to quality as people become more concerned about the food that they buy, writes SymphonyIRI's Laura Volponi.
