Rod Street

Articles by Rod Street

The shopping experience must be higher up FMCG companiesShopper trends: Why you need to focus on in-store experience

22 August 2013

With growth in the FMCG sector hard to come by, IRI strategic consultant Rod Street argues more companies must spend more time trying to improve a consumer's shopping experience.

Companies have had to adapt to shopper "hunt for value" just-food confidence survey: Frugality forces companies to adapt

2 April 2013

After six years of economic turbulence, the FMCG sector is getting used to operating in challenging trading conditions, believes SymphonyIRI consultant Rod Street. Reflecting on the just-food confidence survey, Street says companies are adjusting to shopper demand for value and are searching out new ways to drive growth.

Albert HeijnStreet talk: Digital drives shoppers to find best deals

10 December 2012

The arrival of digital shopping in the FMCG marketplace has taken 15-20 years but is now firmly here and encroaching on the household routine of food shopping in a very significant way, writes SymphonyIRI consultant Rod Street.

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