Rod Street
Articles by Rod Street
just-food confidence survey: Frugality forces companies to adapt
2 April 2013
After six years of economic turbulence, the FMCG sector is getting used to operating in challenging trading conditions, believes SymphonyIRI consultant Rod Street. Reflecting on the just-food confidence survey, Street says companies are adjusting to shopper demand for value and are searching out new ways to drive growth.
Street talk: Digital drives shoppers to find best deals
10 December 2012
The arrival of digital shopping in the FMCG marketplace has taken 15-20 years but is now firmly here and encroaching on the household routine of food shopping in a very significant way, writes SymphonyIRI consultant Rod Street.
Street talk: Brands face private-label fight for share of mind
22 November 2012
With retailers investing heavily in own label, the fight for sales is as fierce as ever. However, shifts in how shoppers buy groceries presents opportunities for brand owners to connect with consumers but, writes SymphonyIRI's Rod Street, they must act now.
Street talk: Food brands fight to withstand own-label onslaught
24 October 2012
Street talk: Inflation means consumer must remain front-of-mind
28 September 2012
Street talk: Quality, value prevail in tough times
6 September 2012
Street talk: Shopper recession impacts food prices
5 March 2012
Street talk: Suppliers, retailers need to think multi-channel
8 February 2012
Street talk: Four resolutions for an uncertain 2012
9 January 2012
Street talk: Own label gives European shoppers more for less
20 December 2011
Street talk: FMCG firms must adapt amid power shift
19 October 2011
Street talk: Price alone does not create real value for shoppers
16 September 2011
Street talk: Beware of over-reliance on promotions
23 August 2011
