IRI's inside track

IRI's inside track

Global FMCG analysts IRI gives you key insight into the trends and issues facing the food sector.



Have food promotions reached tipping point? - analysis 29 Nov 2016

Researchers at IRI have studied promotions in seven major European markets and say their data shows the use of offers is easing. Tim Eales, strategic insight director for IRI's UK business, looks at the numbers.


Love it or hate it - price an underlying tension across Europe's FMCG sector 20 Oct 2016

The spat between Unilever and Tesco in the UK over price grabbed the headlines last week but, across Europe, for different reasons, price remains a critical issue for the FMCG sector. Consumers remain price sensitive despite improving economic conditions and are wasting less, meaning growth is hard to come by. IRI's Anne Lefranc looks at ways suppliers and retailers could work together to drive sales and profits.


Why food manufacturers are failing to innovate - and how the bold can succeed 2 Sep 2016

The rate at which food products are launched in the UK has been declining. Tim Eales, director of strategic insight at IRI, suggests why manufacturers may have held back from innovating but argues they must be bold - and offers advice on how the innovative can succeed.


The battle between brands and own-label in western Europe - analysis 2 Aug 2016

Tim Eales, director of strategic insight at IRI, dips into the analyst firm's latest data on FMCG private label in western Europe and looks at how own-label is faring against national brands in the region.


Why halal offers opportunities in France grocery sector 1 Jun 2016

Ramadan begins next week, a month when Muslims fast from dawn until sunset but outside those hours prepare meals with plenty of food. However, in many markets, the halal sector is in growth year-round. Jacques Dupré, director for insights at IRI, looks at manufacturers and grocers can serve a growing market for halal food in France, one of the countries with the highest Muslim populations in Europe.


The food industry in 2016 - Don't give up on Europe 3 Jan 2016

Europe's recent economic woes may have dampened enthusiasm for the region but IRI believes there are numerous ways to grow for food manufacturers. 


Why there is a ceiling to discounter growth 1 Dec 2015

Discount retailers are a major force in grocery retailing in a number of European markets, forcing supermarkets to adapt and prompting suppliers to revise their strategies in a number of areas. However, in a guest column for just-food, José Carlos González-Hurtado, the former Carrefour chief commercial officer who is now president of international at IRI, outlines why there could be limits to the growth of the discounters.


The consistent inconsistency of European promotions 5 Oct 2015

Are promotions leading to increased sales in Europe's major grocery markets? IRI's Jacques Dupré analyses how discounts are affecting sales, finding a mixed picture, and warns manufacturers of the dangers of sustained high levels of promotion.


Greek crisis - The impact on shopper behaviour 28 Aug 2015

The economic turmoil in Greece has been one of the biggest business stories of the year. But what kind of effects has the crisis had on the ground? How have shoppers reacted? IRI's Panagiotis Boretos investigates.


IRI's inside track – How manufacturers must respond to range optimisation 30 Jun 2015

It is time for food manufacturers across Europe to take a more sophisticated approach to range optimisation, Stephanie Augier, European analytics and shopper account director at IRI, argues.


IRI's inside track - the pressures affecting chilled food 2 Jun 2015

Falling prices in a number of European markets have dampened sales growth in chilled and fresh food. With consumer confidence on the rise in countries like the UK, there could be further pressure on sales, with shoppers looking to eat out more, while range reviews by retailers are also putting the squeeze on some segments. IRI's Sarah Pittock weighs up the outlook for the sectors.


IRI's inside track: Why price must not be only path to growth 27 Apr 2015

Despite signs economic conditions in Europe are improving, competition on price remains fierce in a number of markets. However, manufacturers must use more weapons that just simply price in their quest for growth, IRI's Jacques Dupré argues.


IRI's inside track: The challenge of digital marketing and ROI 26 Mar 2015

Digital media is becoming the marketing method of choice for FMCGs, Carl Carter of industry analysts IRI writes. But can manufacturers truly measure if digital media is helping drive shoppers on the path to purchase?


IRI's inside track: The varied trends for FMCG sales in Europe 9 Mar 2015

The economic performance of markets in Europe was mixed in 2014 and signs of recovery are hard to find in a number of countries. The impact on FMCG sales has been suitably varied. IRI's Tim Eales crunches the numbers to pull out the key trends and suggests some optimism of stronger volumes in 2015.


Shopper trends: The growth opportunities for stagnating private label 2 Feb 2015

Private label is now a mature market - one that has grown quickly over recent years to a position of some strength in the European FMCG industry. A force to be reckoned with, traditionally private label has helped consumers reduce their weekly shopping bills and provide retailers with an extra opportunity to boost sales and grow margin.


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