Shopper trends

Shopper trends

Industry analysts IRI discuss the trends focusing the minds of manufacturers and retailers.



Shopper trends: FMCG sales under pressure despite economic green shoots 22 Aug 2014

There are signs of economic recovery across much of Europe but grocery sales remain under pressure. IRI's Tim Eales analyses why and suggests how retailers and manufacturers can try to drive growth.


Shopper trends: The World Cup - a victory for retailers? 25 Jul 2014

Now that the football World Cup has come and gone, Tim Eales, director of strategic insight at IRI, examines whether it provided a much-needed boost to UK retailers and food manufacturers, or if England’s early demise meant they lost out too.


Shopper trends: Industry must rethink promo strategy 2 Jul 2014

Across Europe, the level of promotions in grocery stores continued to increase in 2013 - but without boosting sales volumes. IRI's Tim Eales says the sector needs to review how they promote in order to drive sales.


Shopper trends: Prices of own-label and brands converge 2 Jun 2014

In a major consumer recession like the one we've experienced in recent years, one would expect own label to be 30-40% cheaper than brands. But retailers are allowing that price gap to close, writes IRI's Tim Eales.


Shopper trends: How to keep your brands in store 30 Apr 2014

Across Europe retailers are sitting down with brand captains across numerous food categories to review the products that they will stock over the next year.


Shopper trends: Too early to call end to consumer recession 26 Mar 2014

European politicians may be proclaiming the end of the consumer recession, but when it comes to food sales, retailers and manufacturers are continuing to find business tough, writes IRI's Richard Moule.


Shopper trends: Avoiding a promotions catastrophe 28 Feb 2014

In the latest quarterly food pricing barometer for just-food, manufacturers across Europe and the US continue to increase their use of promotions. However, long-term deals reset the shopper's perception of what a product is worth and it can be hard for brands to recover, writes IRI's Tim Eales.


Shopper trends: Measuring the real impact of product availability 3 Feb 2014

The impact of availability gaps is something not regularly measured by retailer or supplier. Yet readily-available information sources can be used to quantify the effect on the bottom line - and help improve the in-store experience for a shopper, says IRI's Mike Ray.


Shopper trends: Cereal firms react as breakfast habits evolve 8 Jan 2014

Major cereal manufacturers are reporting disappointing sales and there has been a decline in volume sales over the last few years. It would be easy to think that this GBP1.3bn market (in the UK alone) had gone stale, but with pockets of growth and lots of innovation, this is one category that is certainly hotting up.


Shopper trends: Balancing quality and value as food prices rise 20 Nov 2013

Across Europe - and in the US - private-label prices are, generally, continuing to rise. Consumers have yet to baulk at the increases. However, as IRI's Tim Eales notes, as the price gap with brands narrows, retailers must work harder to convince consumers of their own-label proposition.


Shopper trends: OFT rules mean changes to promo landscape 24 Oct 2013

The UK's Office of Fair Trading's new guidelines on offers will shake up the way products are promoted, argues IRI's Richard Moule - and manufacturers are set to gain the most.


Shopper trends: Private-label prices close in on brands 10 Sep 2013

The last quarter's just-food international basket, compiled exclusively by IRI, highlights a continued rise in the price of private-label products in each of the eight countries monitored by the data. At the same time, the price of national food brands is decreasing in those countries worse hit by the continued economic turbulence – namely Spain, Italy and Greece where the presence of deflation underscores the seriousness of the austerity measures.


Shopper trends: Why you need to focus on in-store experience 22 Aug 2013

With growth in the FMCG sector hard to come by, IRI strategic consultant Rod Street argues more companies must spend more time trying to improve a consumer's shopping experience.


Shopper trends: Define goals before embarking on promos 26 Jul 2013

Trade promotions don't seem to boost or sustain sales volumes in the way they used to, so manufactures and retailers need to think again about how they promote their wares.


Shopper trends: Co-operation needed for new paths to growth 3 Jul 2013

With volumes under pressure, manufacturers and retailers need to work together on promotion and pricing to make initiatives more effective and more likely to lead to growth, writes IRI UK MD Dan Finke.


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