IRI's inside track

IRI's inside track

Global FMCG analysts IRI gives you key insight into the trends and issues facing the food sector.

The consistent inconsistency of European promotions 5 Oct 2015

Are promotions leading to increased sales in Europe's major grocery markets? IRI's Jacques Dupré analyses how discounts are affecting sales, finding a mixed picture, and warns manufacturers of the dangers of sustained high levels of promotion.

Greek crisis - The impact on shopper behaviour 28 Aug 2015

The economic turmoil in Greece has been one of the biggest business stories of the year. But what kind of effects has the crisis had on the ground? How have shoppers reacted? IRI's Panagiotis Boretos investigates.

IRI's inside track – How manufacturers must respond to range optimisation 30 Jun 2015

It is time for food manufacturers across Europe to take a more sophisticated approach to range optimisation, Stephanie Augier, European analytics and shopper account director at IRI, argues.

IRI's inside track - the pressures affecting chilled food 2 Jun 2015

Falling prices in a number of European markets have dampened sales growth in chilled and fresh food. With consumer confidence on the rise in countries like the UK, there could be further pressure on sales, with shoppers looking to eat out more, while range reviews by retailers are also putting the squeeze on some segments. IRI's Sarah Pittock weighs up the outlook for the sectors.

IRI's inside track: Why price must not be only path to growth 27 Apr 2015

Despite signs economic conditions in Europe are improving, competition on price remains fierce in a number of markets. However, manufacturers must use more weapons that just simply price in their quest for growth, IRI's Jacques Dupré argues.

IRI's inside track: The challenge of digital marketing and ROI 26 Mar 2015

Digital media is becoming the marketing method of choice for FMCGs, Carl Carter of industry analysts IRI writes. But can manufacturers truly measure if digital media is helping drive shoppers on the path to purchase?

IRI's inside track: The varied trends for FMCG sales in Europe 9 Mar 2015

The economic performance of markets in Europe was mixed in 2014 and signs of recovery are hard to find in a number of countries. The impact on FMCG sales has been suitably varied. IRI's Tim Eales crunches the numbers to pull out the key trends and suggests some optimism of stronger volumes in 2015.

Shopper trends: The growth opportunities for stagnating private label 2 Feb 2015

Private label is now a mature market - one that has grown quickly over recent years to a position of some strength in the European FMCG industry. A force to be reckoned with, traditionally private label has helped consumers reduce their weekly shopping bills and provide retailers with an extra opportunity to boost sales and grow margin.

Briefing: 2015 preview: Shopper trends - Finding a path to growth in 2015 2 Jan 2015

In such a price-focused environment, manufacturers will need to find innovative ways to grow in 2015. Data, IRI's Anne Lefranc argues, will be central to these strategies.

Shopper trends: How more promotions can mean higher prices for consumers 27 Nov 2014

A focus throughout Europe on offering high volumes of products on promotion is not making the average shopping basket any cheaper, and consumers are not necessarily getting a good deal on price and are ending up paying more for their average shop, according to IRI's Tim Eales.

Shopper trends: Signs of confidence but promotions centre stage 16 Sep 2014

There is a sense across a number of markets that consumer confidence is improving and the latest data from the just-food international basket, compiled exclusively by IRI, shows the total cost of a shop is, on average, increasing. However, consumers are buying more products on deal and the price gap between brands and own label is shrinking. IRI's Martin Wood crunches the numbers.

Shopper trends: FMCG sales under pressure despite economic green shoots 22 Aug 2014

There are signs of economic recovery across much of Europe but grocery sales remain under pressure. IRI's Tim Eales analyses why and suggests how retailers and manufacturers can try to drive growth.

Shopper trends: The World Cup - a victory for retailers? 25 Jul 2014

Now that the football World Cup has come and gone, Tim Eales, director of strategic insight at IRI, examines whether it provided a much-needed boost to UK retailers and food manufacturers, or if England’s early demise meant they lost out too.

Shopper trends: Industry must rethink promo strategy 2 Jul 2014

Across Europe, the level of promotions in grocery stores continued to increase in 2013 - but without boosting sales volumes. IRI's Tim Eales says the sector needs to review how they promote in order to drive sales.

Shopper trends: Prices of own-label and brands converge 2 Jun 2014

In a major consumer recession like the one we've experienced in recent years, one would expect own label to be 30-40% cheaper than brands. But retailers are allowing that price gap to close, writes IRI's Tim Eales.

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