The just-food international basket
Exclusive data highlighting the price of brands and own-label products in key categories across Europe and the US. Compiled in association with industry analysts IRI.
In association with IRI, the just-food international basket shows the cost of a typical range of goods in eight markets every quarter. The data also outlines trends in branded and private-label pricing, as well as the volume sold on promotion.
There is a sense across a number of markets that consumer confidence is improving and the latest data from the just-food international basket, compiled exclusively by IRI, shows the total cost of a shop is, on average, increasing. However, consumers are buying more products on deal and the price gap between brands and own label is shrinking. IRI's Martin Wood crunches the numbers.
In a major consumer recession like the one we've experienced in recent years, one would expect own label to be 30-40% cheaper than brands. But retailers are allowing that price gap to close, writes IRI's Tim Eales.
The latest data from the just-food international basket looks at the first three months of 2014 - and it shows the gap between own-label and branded prices is, broadly, closing.
In the latest quarterly food pricing barometer for just-food, manufacturers across Europe and the US continue to increase their use of promotions. However, long-term deals reset the shopper's perception of what a product is worth and it can be hard for brands to recover, writes IRI's Tim Eales.
The latest data from the just-food international basket looks at the fourth quarter of 2013.
The latest data for the just-food international basket - for the third quarter of 2013 - shows private-label prices are continuing to rise but, in the main, consumers are not reacting negatively.
The latest data from the just-food international basket, published today, covers the second quarter of 2013. The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets.
The last quarter's just-food international basket, compiled exclusively by IRI, highlights a continued rise in the price of private-label products in each of the eight countries monitored by the data. At the same time, the price of national food brands is decreasing in those countries worse hit by the continued economic turbulence – namely Spain, Italy and Greece where the presence of deflation underscores the seriousness of the austerity measures.
The latest data from the just-food international basket, compiled by IRI, supports the notion promotional intensity is easing. IRI's Tim Eales says retailers are using offers less on own label and, more broadly, consumers are now less loyal to brands, meaning branded manufacturers are looking again at how to promote their products.
The latest data from the just-food international basket, published today, covers the first quarter of 2013. The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets. Amid the worst economic conditions for a generation, shoppers are becoming more promiscuous in their behaviour and the data will prove valuable to brand manufacturers, own-label suppliers and retailers alike.
The narrowing of the price gaps between brands and own label was a key trend to emerge in the data on the just-food international basket for the fourth quarter of 2012.
The price gap between private label and brands did, in the main, close in the last quarter in 2012, according to the latest figures from the just-food international basket. SymphonyIRI, which compiles the data for just-food, argues the numbers support its belief that an over-use of price-based promos is dated.
The data for the third quarter of the year showed how the price gap between brands and own-label narrowed across most of the eight markets measured by the just-food international basket.
With retailers investing heavily in own label, the fight for sales is as fierce as ever. However, shifts in how shoppers buy groceries presents opportunities for brand owners to connect with consumers but, writes SymphonyIRI's Rod Street, they must act now.
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