Street talk: Brands face private-label fight for share of mind

By Rod Street | 22 November 2012

With retailers investing heavily in own label, the fight for sales is as fierce as ever. However, shifts in how shoppers buy groceries presents opportunities for brand owners to connect with consumers but, writes SymphonyIRI's Rod Street, they must act now.

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With retailers investing heavily in own label, the fight for sales is as fierce as ever. However, shifts in how shoppers buy groceries presents opportunities for brand owners to connect with consumers but, writes SymphonyIRI's Rod Street, they must act now.

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