Street talk: Brands must prepare for era of conscientious consumption

By Rod Street | 17 November 2011

The recession and then sluggish economic recovery has led to a more regimented consumer. Armed with lists and looking for bargains, shoppers no longer consume as readily as before. Reflecting on the new reality, SymphonyIRI's Rod Street wonders if we are seeing an end to the conspicuous consumption of food brands.

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The recession and then sluggish economic recovery has led to a more regimented consumer. Armed with lists and looking for bargains, shoppers no longer consume as readily as before. Reflecting on the new reality, SymphonyIRI's Rod Street wonders if we are seeing an end to the conspicuous consumption of food brands.

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