COMMENT: Brasil Foods – a marriage of necessity
By: Katy Askew | 20 May 2009
After months of speculation and a previous failed attempt to combine their operations, the announcement of the merger between Perdigao and Sadia came as little surprise to the market. While the rationale behind the merger is compelling, Katy Humphries contends that, in many respects, it is a deal born out of necessity.
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After months of speculation and a previous failed attempt to combine their operations, the announcement of the merger between Perdigao and Sadia came as little surprise to the market. While the rationale behind the merger is compelling, Katy Humphries contends that, in many respects, it is a deal born out of necessity.
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