Comment: Breakfast drinks are no silver bullet
As manufacturers look to revitalise a lacklustre cereal category and win back "breakfast skippers" in the US, they are focusing on convenient options such as breakfast drinks. However, could those preparing to compete in this burgeoning segment be embarking on a rocky road? Katy Askew argues breakfast drinks do not necessarily represent a silver bullet that the industry hopes will provide the US breakfast category with a shot in the arm.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- General Mills sales woes continue - analysis
- Interview: The Soulfull Project's mission
- Post Holdings 'close to acquiring Weetabix'
- Kraft Heinz cuts jobs in US, Canada
- Recipe-kit firm HelloFresh launches into UK retail
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action