Comment: Communication key for next stage of Sainsbury's CSR push

By Dean Best | 23 November 2012

Sainsbury's is one of the more proactive and open FMCG companies on sustainability and deserve plaudits for its work so far. However, as Dean Best writes, the UK retailer needs to communicate its initiatives more to be seen to be at the forefront of developments on such issues, as consumer interest is growing.

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Sainsbury's is one of the more proactive and open FMCG companies on sustainability and deserve plaudits for its work so far. However, as Dean Best writes, the UK retailer needs to communicate its initiatives more to be seen to be at the forefront of developments on such issues, as consumer interest is growing.

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