Comment: ConAgra battles consumer tide with innovation push

By Katy Askew | 5 December 2013

ConAgra Foods' move to step up innovation is a sensible response to disappointing first-quarter sales. But, as the innovation pipeline kicks in, will this be enough to retain consumers won over to the US food group's ready meals and meal solutions during the downturn?

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ConAgra Foods' move to step up innovation is a sensible response to disappointing first-quarter sales. But, as the innovation pipeline kicks in, will this be enough to retain consumers won over to the US food group's ready meals and meal solutions during the downturn?

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