Comment: Corporate giants must show softer side
By Katy Askew | 19 April 2012
As consumers become increasingly aware of CSR issues thanks to social networking and the internet, being perceived as ethical has never had a greater impact on the bottom line. Katy Askew suggests UK retailer Tesco should take a leaf out of Nestle's book as it looks show consumers a friendlier face.
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As consumers become increasingly aware of CSR issues thanks to social networking and the internet, being perceived as ethical has never had a greater impact on the bottom line. Katy Askew suggests UK retailer Tesco should take a leaf out of Nestle's book as it looks show consumers a friendlier face.
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