Comment: E.Coli recall could sour Fonterra's reputation further

By Katy Askew | 15 January 2014

Food recalls are part of the industry in which we operate. Even companies with best-in-class safety and quality standards can, from time to time, be forced to recall product. However, when New Zealand dairy giant Fonterra issued an E.Coli recall earlier this week, echoes of last year's botulism scare jumped to mind. With this fresh recall coming hot on the heels of such as massive blow, Katy Askew suggests Fonterra could find its reputation tarnished further still.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Food recalls are part of the industry in which we operate. Even companies with best-in-class safety and quality standards can, from time to time, be forced to recall product. However, when New Zealand dairy giant Fonterra issued an E.Coli recall earlier this week, echoes of last year's botulism scare jumped to mind. With this fresh recall coming hot on the heels of such as massive blow, Katy Askew suggests Fonterra could find its reputation tarnished further still.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

FRANCE: Danone Q1 volumes disappoint in dairy, infant nutrition
Danone has seen its share price dip this morning (16 April) after reporting first-quarter organic sales that narrowly missed consensus expectations.

SAUDI: Broad-based sales growth boosts Almarai profits
Saudi food group Almarai has reported higher first-quarter profits on the back of rising sales "in all business segments" and a gain from a recent infant formula acquisition.

just-food's research round-up: Dairy in Indonesia, gum in China
This week's featured research from the just-food store majors on emerging markets - with reports on the dairy market in Indonesia, packaging in Asia Pacific and chewing gum in China.

Market research related to this article

Danone SA (BN) - Financial and Strategic SWOT Analysis Review
Danone SA (BN) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the...

Mead Johnson Nutrition Co in Packaged Food (World)
Mead Johnson remains the leader in milk formula in China. However, this market is undergoing changes which may intensify competition going forward. Meanwhile, public perception of infant milk formula remains poor in low birth rate mature markets. The...

Danone S.A. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page