Food recalls are part of the industry in which we operate. Even companies with best-in-class safety and quality standards can, from time to time, be forced to recall product. However, when New Zealand dairy giant Fonterra issued an E.Coli recall earlier this week, echoes of last year's botulism scare jumped to mind. With this fresh recall coming hot on the heels of such as massive blow, Katy Askew suggests Fonterra could find its reputation tarnished further still.