COMMENT: Fairtrade commitments motivated by sales promise
By: Katy Askew | 23 February 2010
Fairtrade bodies secured what seemed like another big coup last week (18 February) when Unilever-owned ice cream maker Ben & Jerry's said it would move to 100% Fairtrade. While the news is further evidence that the ethical movement is picking up steam, Katy Humphries suggests that the impetus behind Fairtrade sourcing remains a financial one for large food corporations.
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Fairtrade bodies secured what seemed like another big coup last week (18 February) when Unilever-owned ice cream maker Ben & Jerry's said it would move to 100% Fairtrade. While the news is further evidence that the ethical movement is picking up steam, Katy Humphries suggests that the impetus behind Fairtrade sourcing remains a financial one for large food corporations.
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