On the money: Finsbury focuses on cost cuts, marketing
By: Katy Askew | 23 March 2010
UK cake maker Finsbury Food Group has focused on improving efficiency in order to offset lower sales and higher costs, while also increasing its investment in product development and marketing, the group's MD and chief executive told just-food this afternoon (23 March).
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UK cake maker Finsbury Food Group has focused on improving efficiency in order to offset lower sales and higher costs, while also increasing its investment in product development and marketing, the group's MD and chief executive told just-food this afternoon (23 March).
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