INSIGHT: Flowers "hopeful" of less promotions in 2010

By: Dean Best | 4 February 2010

Flowers Foods said today (4 February) that it was "hopeful" that the bakery category would see less promotional activity in 2010 after seeing margins continue to be eroded in the last three months of 2009.

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Flowers Foods said today (4 February) that it was "hopeful" that the bakery category would see less promotional activity in 2010 after seeing margins continue to be eroded in the last three months of 2009.

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