Street talk: Food brands fight to withstand own-label onslaught
By Rod Street | 24 October 2012
Retailers are still driving most of the share gains but food manufacturers are holding their own, pressing on every aspect of the marketing mix to optimise their offer to the consumer and drive share, argues Rod Street.
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Retailers are still driving most of the share gains but food manufacturers are holding their own, pressing on every aspect of the marketing mix to optimise their offer to the consumer and drive share, argues Rod Street.
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