On the money: Heinz sees increased trade, marketing spend
By: Katy Askew | 25 February 2010
US ketchup giant Heinz has expects to increase its investment in promotional spending, innovation and marketing over the next three months to boost volumes from its US and European business.
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US ketchup giant Heinz has expects to increase its investment in promotional spending, innovation and marketing over the next three months to boost volumes from its US and European business.
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