Coping with shelf shrinkage: How big data analytics will help food manufacturers
Providing consumers with the best line-up of food products has always been a challenge for retailers who understand that choice is a key driver for getting shoppers into stores or buying online. However, a desire to make the shopping experience simpler has led to smaller store formats and the need to cut waste and cost in the supply chain means that retailers are now reducing the number of products they stock.
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