How Kellogg's tone on cereal is sounding soggier
Kellogg has this week insisted its struggling US cereal division is showing signs of improvement. However, despite recent innovation and an attempt to reposition Special K, Kellogg posted yet another period of declining domestic cereal sales in the third quarter. And Hannah Abdulla suggests there are signs Kellogg's expectations for its US cereal business are becoming more subdued.
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