INSIGHT: Kellogg downplays volume drop
By: Katy Humphries | 5 February 2010
Kellogg has played down the significance of declining fourth-quarter sales volumes, which came in spite of the cereal giant's increased investment in advertising during the period.
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Kellogg has played down the significance of declining fourth-quarter sales volumes, which came in spite of the cereal giant's increased investment in advertising during the period.
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