COMMENT: Kraft weakness casts shadow of doubt over Cadbury deal
By: Katy Askew | 4 November 2009
Kraft's disappointing third quarter has cast doubt over the future of any possible takeover move on UK confectioner Cadbury. The US food group delivered disappointing revenues and reduced its full-year organic growth targets, contrasting sharply with the strong third quarter Cadbury delivered last week. While Kraft's results have not left its expansion plans dead in the water, the US food group may have an uphill struggle to convince Cadbury shareholders and the market as a whole that its bid is viable, Katy Humphries contends.
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Kraft's disappointing third quarter has cast doubt over the future of any possible takeover move on UK confectioner Cadbury. The US food group delivered disappointing revenues and reduced its full-year organic growth targets, contrasting sharply with the strong third quarter Cadbury delivered last week. While Kraft's results have not left its expansion plans dead in the water, the US food group may have an uphill struggle to convince Cadbury shareholders and the market as a whole that its bid is viable, Katy Humphries contends.
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