Best bits: Looking outwards to the emerging markets
By Dean Best | 10 April 2012
Investing in emerging markets carries risk but FMCG companies need to act faster to gain a presence in what will be the economic powerhouses of tomorrow. And for all the uncertainty over Western markets - or perhaps because of it - food manufacturers continue to eye countries from China to Chile with interest.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Investing in emerging markets carries risk but FMCG companies need to act faster to gain a presence in what will be the economic powerhouses of tomorrow. And for all the uncertainty over Western markets - or perhaps because of it - food manufacturers continue to eye countries from China to Chile with interest.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Profile: Split to bring greater focus for Kraft
Kraft Foods Group, the US$18.7bn North American grocery giant that will emerge when it is formally spun-off from the firm's global snacks business today (1 October), is a powerhouse of brands operating in the world's most profitable grocery market. According to Kraft Foods Group management, going forward the company's mandate is clear: it must improve efficiency and increase investment behind its brands in order to grow sales and beef up shareholder returns. However, Katy Askew suggests, the task awaiting the newly-formed food group could prove quite a challenge.
Profile: Mondelez takes place on starting block
As Kraft Foods completes the formal split of its business into two units today (1 October), Mondelez has its eye firmly on its growth strategy. The firm has set out a comprehensive agenda of what it wants to achieve. Michelle Russell reports on the path that Mondelez has chosen and how it hopes to drive sales growth for years to come.
UK: Nestle loses Cadbury colour purple appeal
Confectioner Cadbury has hailed a victory in its legal battle with Nestle over the use of the distinctive purple colour it uses in its branding.
Market research related to this article
Ferrero
Datamonitor's Ferrero - SWOT Analysis company profile is the essential source for top-level company data and information. Ferrero - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary...
Ferrero International S.A. - Strategic SWOT Analysis Review
Ferrero International S.A., (Ferrero) is holding company of Ferrero Group. The company together with its subsidiaries manufactures and market chocolates and other confectionery products. Its product portfolio includes chocolates, pralines, wafers, sp...
Ferrero Group in Packaged Food - World
Recession in Western Europe has exposed Ferrero’s weakness, not least its bias towards core markets. How it rebounds depends on the success of new emerging market, distribution channel and product innovation strategies....
