Comment: Managing the risks of reformulation
By: Petah Marian | 27 August 2010
Reformulating products, particularly well loved ones, poses a great risk to manufacturers, so when Mars Inc announced it has reformulated its chocolate bars ranges, it wasn't surprising to hear that it has required some five years of research and development.
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Reformulating products, particularly well loved ones, poses a great risk to manufacturers, so when Mars Inc announced it has reformulated its chocolate bars ranges, it wasn't surprising to hear that it has required some five years of research and development.
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