Shopper trends: Measuring the real impact of product availability

By Mike Ray, IRI | 3 February 2014

The impact of availability gaps is something not regularly measured by retailer or supplier. Yet readily-available information sources can be used to quantify the effect on the bottom line - and help improve the in-store experience for a shopper, says IRI's Mike Ray.

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The impact of availability gaps is something not regularly measured by retailer or supplier. Yet readily-available information sources can be used to quantify the effect on the bottom line - and help improve the in-store experience for a shopper, says IRI's Mike Ray.

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