Marketing brief: Nothing left to improve? Change the packaging

By creamglobal.com | 3 August 2010

Marketing in its purest sense extends to all aspects in which a consumer encounters a brand or product. This includes the box, wrapper or packet the product in which a product is sold.

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Marketing in its purest sense extends to all aspects in which a consumer encounters a brand or product. This includes the box, wrapper or packet the product in which a product is sold.

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