Comment: Organic sector should focus on quality to boost sales
The continuing fall in demand for organic food in the UK is perplexing those in the sector, not least when sales of in another 'ethical' category, Fairtrade, have withstood the downturn and increased rapidly. Consumers buy organic for different reasons and the sector has lacked a true message to try to appeal to the mainstream. A focus on quality, Ben Cooper writes, could be the answer.
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