Street talk: Own label gives European shoppers more for less

By Rod Street | 20 December 2011

The economic downturn has seen private label, already more prevalent in Europe than in the US, make greater strides across almost every market in the region. SymphonyIRI's Rod Street, pointing to the just-food international basket, launched today, says the price difference between own label and brand is 50% in some markets. Brand owners must act quickly, Street says, to work out where and how to defend their share.

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The economic downturn has seen private label, already more prevalent in Europe than in the US, make greater strides across almost every market in the region. SymphonyIRI's Rod Street, pointing to the just-food international basket, launched today, says the price difference between own label and brand is 50% in some markets. Brand owners must act quickly, Street says, to work out where and how to defend their share.

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