BRICs and beyond: PepsiCo's potential in Russia stands out
By Dean Best | 4 April 2011
The Consumer Analyst Group Europe (CAGE) conference last week heard from a number of the world's leading food makers keen to emphasise their plans for expansion in emerging markets. One company, Dean Best writes, had a particularly compelling narrative for analysts and investors.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

The Consumer Analyst Group Europe (CAGE) conference last week heard from a number of the world's leading food makers keen to emphasise their plans for expansion in emerging markets. One company, Dean Best writes, had a particularly compelling narrative for analysts and investors.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Editor's choice: the highlights on just-food this week
The annual World Retail Congress dominated the headlines on just-food this week as we reported from the event in Berlin. Elsewhere, Swiss baker Aryzta snapped up UK naan and tortilla maker Honeytop Speciality Foods, Mars made its first move into Fairtrade and Nestle named a Wal-Mart Stores executive as its new CFO.
Sustainability Watch – Mercedes Tallo, Rainforest Alliance
The news that Maltesers is to become a Fairtrade brand underlines both the continued growth in the ethical market and how this increasing consumer appeal has not been lost on marketers. Speaking with Ben Cooper, Mercedes Tallo of the Rainforest Alliance discusses the importance of partnering with big brands and argues that the huge growth in ethical certification reflects tangible improvements in supply chains rather than a desire on the part of brands to look good.
PERU: Nestle acquires ice-cream assets from Alicorp
Nestle has acquired a clutch of ice-cream assets from Peruvian food processor Alicorp.
Market research related to this article
PepsiCo Inc in Packaged Food - World
This report analyses PepsiCo’s packaged food operations, with a particular focus on the company’s efforts to redefine and reshape its offer in terms of health and wellness. The report considers the effectiveness of PepsiCo’s strategic measures in an ...
Nestle Purina PetCare Company
Datamonitor's Nestle Purina PetCare Company - SWOT Analysis company profile is the essential source for top-level company data and information. Nestle Purina PetCare Company - SWOT Analysis examines the company’s key business structure and operations...
Savory Snacks: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide
Datamonitor's Savory Snacks: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Savory Snacks industry in Brazil, Hungary, Mexico, Pol...












