Comment: Premier right to shake-up bread business

By Dean Best | 25 October 2012

UK company Premier Foods had already hinted it had plans to shake-up its bread business and, this week, the Hovis manufacturer underlined it will "fix" that part of its operations. The company decided to walk away from an own-label contract worth GBP75m but the move is a wise one; the status quo in bread is not an option. But what options are out there for Premier in bread?

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UK company Premier Foods had already hinted it had plans to shake-up its bread business and, this week, the Hovis manufacturer underlined it will "fix" that part of its operations. The company decided to walk away from an own-label contract worth GBP75m but the move is a wise one; the status quo in bread is not an option. But what options are out there for Premier in bread?

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