Street talk: Price alone does not create real value for shoppers
By: Rod Street, SymphonyIRI | 16 September 2011
UK retailers have intensified their battle to try to prove to consumers that they offer the best value for money. However, SymphonyIRI's Rod Street says a strategy that focused only on price would be flawed.
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UK retailers have intensified their battle to try to prove to consumers that they offer the best value for money. However, SymphonyIRI's Rod Street says a strategy that focused only on price would be flawed.
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