Best bits: Sainsbury's strikes back in UK grocery battle

By: Dean Best | 10 October 2011

The competition from the UK's deal-chasing consumers has stepped up a notch with Sainsbury's plan to roll outs its Brand Match price-comparison scheme, writes Dean Best.

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The competition from the UK's deal-chasing consumers has stepped up a notch with Sainsbury's plan to roll outs its Brand Match price-comparison scheme, writes Dean Best.

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