Self-regulation scheme fails to silence critics

By: Ben Cooper | 26 July 2007

A self-regulatory initiative by 11 food and beverage companies launched in the US last week has received a mixed response from campaigners. While the initiative can potentially make a valuable contribution to tackling childhood obesity, Ben Cooper writes, weaknesses in terms of its scope and coverage have exposed it to criticism from pressure groups.

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A self-regulatory initiative by 11 food and beverage companies launched in the US last week has received a mixed response from campaigners. While the initiative can potentially make a valuable contribution to tackling childhood obesity, Ben Cooper writes, weaknesses in terms of its scope and coverage have exposed it to criticism from pressure groups.

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