Comment: Super Bowl ad to pit Nestle against Hershey and Mars

By Katy Askew | 31 January 2014

The news Nestle will - for the first time - be buying airtime during the Super Bowl is much more significant that the usual "advertising investment" stories that cross our news desk. It suggests that the company has re-focused its attention on the US market and intends to pit its confectionery brands against the likes of Hershey and Mars.

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The news Nestle will - for the first time - be buying airtime during the Super Bowl is much more significant that the usual "advertising investment" stories that cross our news desk. It suggests that the company has re-focused its attention on the US market and intends to pit its confectionery brands against the likes of Hershey and Mars.

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