On the money: Supervalu shifts price positioning
By: Katy Askew | 21 April 2010
Supervalu Inc has suggested that it will focus on delivering a "fair everyday price" rather than relying on promotions to drive sales as positive consumer sentiment returns to the US.
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Supervalu Inc has suggested that it will focus on delivering a "fair everyday price" rather than relying on promotions to drive sales as positive consumer sentiment returns to the US.
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