Comment: UK food industry looks to cash in on patriotic surge
By Katy Askew | 18 April 2012
With some major national events on the horizon - the London Olympics, Paralympics and the Diamond Jubilee - the UK looks set to see an upsurge in patriotic sentiment this summer. The country's food manufacturers and retailers have invested a pretty penny to ensure that they can cash in on this jubilant atmosphere. However, Katy Askew suggests, the industry should be equally prepared for the comedown.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
With some major national events on the horizon - the London Olympics, Paralympics and the Diamond Jubilee - the UK looks set to see an upsurge in patriotic sentiment this summer. The country's food manufacturers and retailers have invested a pretty penny to ensure that they can cash in on this jubilant atmosphere. However, Katy Askew suggests, the industry should be equally prepared for the comedown.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Editor's choice: the highlights on just-food last week
The IGD's annual convention attracts the leading executives from the UK FMCG sector and last week they heard the likes of Tesco, Sainsbury's, Unilever and Heinz discuss the economy, multichannel strategies, labelling and innovation. Elsewhere, Wal-Mart outlined its expansion plans for next year, Mars called on the chocolate sector to co-operate more on sustainable cocoa (which it said would cost billions) and Kellogg revealed the possible financial impact of its latest recall.
Quote, unquote: just-food's week in words
This week, the chief executives of Tesco, Sainsbury's and Marks and Spencer, convened in London for the IGD's annual convention where the likes of Philip Clarke, Justin King and Marc Bolland discussed the key issues facing the industry. Elsewhere, William Jackson Food Group expressed its delight at securing ownership of Abel & Cole, German food company Zertus bought confectioner Zetar, while Paramount Foods went into the hands of administrators.
US: Kellogg may take US$30m hit from Mini-Wheats recall
Kellogg has admitted the cost of recalling boxes of Mini-Wheats cereal across the US could cost the company up to US$30m.
Market research related to this article
Successes and Failures Case Study: Heinz
Heinz is part of Datamonitor Consumer’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to act as inspiration....
Heinz Co in Packaged Food - World
In the post-recessionary climate, Heinz’s strong focus on emerging market development is a positive. However, this move cannot detract from the company’s soft underbelly and as such, it remains vulnerable to a larger predator....
Heinz Co in Packaged Food (World)
Heinz has shifted its focus to the emerging markets, culling its manufacturing network in the mature markets and investing in emerging market players, Foodstar in China, and acquiring the Quero brand in Brazil. in the mature markets, it is focused on...
