Comment: Unilever's wise - and necessary - consumer push on sustainability
At last. The work the food industry has made on sustainability - from curbing carbon emissions and reducing waste to responsible sourcing and nutrition - should, even to its harshest critics, should be recognised. However, the time has come for the largest manufacturers and retailers - those with the marketing muscle - to start talking directly to consumers. And Unilever, the world's second-largest FMCG advertiser, has started to do just that.
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