Why analytics will help UK suppliers hit sugar target
Last summer, the UK government announced its plans to tackle childhood obesity in England - and reducing sugar is the central aim. Food manufacturers have been tasked with cutting sugar intake by 20%, with the focus initially on nine categories. Dan Finke, the managing director of IRI's UK arm, explains why suppliers should be looking at their pricing and promotional strategies to meet that target and to market a portfolio that may contain high- and low-sugar products.
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