Comment: Wise Aryzta boosts European retail business - at last

By Dean Best | 21 February 2013

It's been a while coming but Switzerland-based bakery giant Aryzta has moved to boost its business with Europe's retailers - as consumers increasingly turn away from artisan bakers and to supermarkets for their bread and croissants.

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It's been a while coming but Switzerland-based bakery giant Aryzta has moved to boost its business with Europe's retailers - as consumers increasingly turn away from artisan bakers and to supermarkets for their bread and croissants.

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