With its latest new products, Chobani has signalled its ambitions - but the moves into categories like desserts and oatmeal could also sugge...
Chobani is the leading US manufacturer in the lucrative, high-growth Greek yoghurt sector. But with rising competition from the larger dairy...
General Mills, criticised over its US yoghurt business, is stepping up its activity in the sector, with an NPD drive in the next 12 months....
PepsiCo and Muller this week opened their US yoghurt plant with much fanfare. Demand for yoghurt has increased in recent years, per capita c...
Powerful Yogurt launched in the US last year, claiming to be the first Greek yoghurt developed for men. After securing retail listings in the Tri-state area, the brand is expanding further along the East Coast and has just announced plans to do business across the Atlantic in the UK and Ireland. Dean Best speaks to founder and CEO Carlos Ramirez about the competition in yoghurt and his ambitions for the brand.
Chobani has denied it is trying to hide the amount of sugar in its yoghurts, a claim which has been brought against the US firm in a class action lawsuit.
US yoghurt firm Chobani has had a class action lawsuit filed against it for allegedly "trying to hide" the amount of sugar in its yoghurt product.
The US advertising watchdog has issued a split decision on marketing claims made by Greek yoghurt giants Yoplait and Chobani.
Chobani, the yoghurt maker that has grown to a business generating US$1bn in sales in under a decade, grabbed the headlines this week with news it had secured investment for further growth from private-equity firm TPG Capital. Elsewhere, the trademark spat between Mars and Hershey remained popular among you throughout the week, while Unilever admitted it is weighing up its options over Slim.Fast and its North American pasta sauces unit.
This week, Mars waged war on Hershey, alleging its US rival was selling "fake" confectionery under the Malteser brand. Q1 results seasons gathered steam and one of the companies reporting, Unilever, admitted it was considering the future of two units. Elsewhere, in an apparent bid to keep up with the grocery sector price war, The Co-operative Group announced it was plugging GBP100m into price cuts and Hillshire Brands announced the purchase of US waffle-to-cereal maker Van's Natural Foods.
Chobani has led the boom in US demand for Greek yoghurt in recent years but its success has attracted rivals - including those with deep pockets - to the category. One, General Mills, has targeted Chobani in taste test ads for its Yoplait brand. Chobani has brushed off the move.
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