General Mills

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General Mills is an international food company. Founded by Cadwallader C. Washburn and James Ford Bell in 1866, General Mills is a public company, listed on the New York Stock Exchange as GIS. The head office for General Mills is located in Minneapolis, Minnesota, USA.

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Ben Cooper | 6 Apr 2017

Front-of-pack nutritional labelling has long been a subject of fierce debate within the food industry - and between food companies and public health professionals. The launch of a coalition of multinational food and beverage companies aimed at fostering a harmonised approach across Europe, Ben Cooper writes, promises more of the same.


Hannah Abdulla | 22 Mar 2017

General Mills this week reported another quarter of falling sales, leading industry watchers to wonder if the US food giant will lessen its focus on its margin target but, more critically, whether the company can revitalise its top line. Hannah Abdulla reports.


Katy Askew | 23 Feb 2017

General Mills last week lowered its already weak forecast for its annual sales due to lower-tha-expected sales in US yogurt and soup. Unsurprisingly, then, the US food giant's efforts to reinvigorate its top line were the primary focus of its presentation at this week's Consumer Analyst Group of New York investor conference. Here are just-food's key takeaways from the event.


Dean Best | 31 Jan 2017

Almost five years after Bright Food snapped up a majority stake in Weetabix, the state-backed Chinese group is said to be looking to offload its shares in the UK-based breakfast cereal business. Speculation started before Christmas and, although Bright Food sought to cool the chatter, the rumours have intensified, with four bidders apparently preparing to table offers. Dean Best surveys the purported runners and riders.

Latest Interviews

Katy Askew | 1 May 2017

D's Naturals has developed rapidly from its inception just two years ago. Today, the US plant-based protein bar maker generates around US$10m in sales and has attracted investment from General Mills investment arm, 301 Inc. Founder Daniel Katz – or D as he is also known – spoke to just-food's Katy Askew about the development of the business and its prospects.


Katy Askew | 24 Mar 2017

US firm Farmhouse Culture produces what – at first glance – might sound like a traditional product: fermented or pickled vegetables. But, in re-imagining the production method, first developed primarily as a preservation technique, Farmhouse Culture – which has recently secured investment from General Mills – has updated the concept in a way that is proving appealing to US consumers. Katy Askew spoke to Farmhouse Culture director of marketing Marc McCullagh to find out more. 

Latest News

Helen Arnold | 11 May 2017

Health instead of body shape is the new focus for Cereal Partners Worldwide in the rebranding one of the venture's cereal brands, Fitness.


Dean Best | 11 May 2017

General Mills has launched what it is calling "guilt-free" smaller versions of the Häagen-Dazs ice cream bars.


Dean Best | 3 May 2017

General Mills has announced the not entirely unexpected promotion of president and COO Jeff Harmening to chief executive of the US-based Cheerios and Yoplait owner.


John Shepherd | 7 Apr 2017

General Mills has launched its first desserts in France under its Yoplait brand.


Dean Best | 3 Apr 2017

General Mills has made its latest investment in an up-and-coming US firm, with the food major, through its VC-style fund 301 Inc, backing cereal maker Purely Elizabeth.


Hannah Abdulla | 21 Mar 2017

General Mills today (21 March) reported lower sales and earnings for the first nine months of its financial year after seeing its top and bottom lines decline in the third quarter.


Dean Best | 17 Mar 2017

Brazil is to become the latest market for Cheerios, the breakfast cereal brand marketed by Cereal Partners Worldwide, the venture between Nestle and General Mills.


John Shepherd | 9 Mar 2017

US food manufacturer General Mills is leading a US$6.5m investment in California-based emerging probiotics firm Farmhouse Culture.


John Shepherd | 2 Mar 2017

US food manufacturer General Mills has underlined its commitment to using only cage-free eggs by 2025 will apply to all of its egg purchases worldwide.


Katy Askew | 1 Mar 2017

General Mills and US investment firm 2x Consumer Products Growth Partners have put a "significant" sum into D's Naturals, the plant-based protein bar maker has revealed.


Dean Best | 27 Feb 2017

Warren Buffett has said Kraft Heinz has not prepared "a back-up deal" in the wake of Unilever rejecting the US group's proposed takeover offer.


Katy Askew | 17 Feb 2017

General Mills has cut its full-year sales and earnings outlook for the 12 months to end-May. 


Dean Best | 8 Feb 2017

Nestle has expanded the range of Haagen-Dazs ice cream on sale in the US with a new line under the sub-brand Trio.


Katy Askew | 30 Jan 2017

Weetabix has confirmed that it will push ahead with a GBP30m (US$37.6m) investment to increase production as Nestle, General Mills, Post Holdings, Associated British Foods and Barilla reportedly line up to submit bids for the business. 


Dean Best | 18 Jan 2017

General Mills has ploughed more money into US kale snacks maker Rhythm Superfoods, a year after first investing in the fledgling business.


Katy Askew | 10 Jan 2017

US-based food group General Mills has unveiled a swathe of global product launches as it aims to capitalise on what it believes are key snacking trends. 


Katy Askew | 10 Jan 2017

General Mills is launching Yoplait Liberté yogurt pouches in the UK in a bid to appeal to the adult snacking market. 


Dean Best | 20 Dec 2016

General Mills today (20 December) lowered its forecasts on key sales and operating profit metrics after a second quarter of falling sales across the business and a slump in profits from its international operations.


Dean Best | 5 Dec 2016

Between 400 and 600 jobs at General Mills are set to be affected as the US food giant embarks on a revamp of its business to try to "maximise global scale".


John Shepherd | 5 Dec 2016

US snack food company NightFood is to acquire Suffield Foods and Hook Marketing, which manufacture and distribute Fiber One ice cream under licence from General Mills.


John Shepherd | 29 Nov 2016

There is "a shocking difference in levels of salt and sugar" in breakfast cereals sold in nearly 30 countries by Kellogg and Cereal Partners Worldwide, a study published today (29 November) has claimed.


Dean Best | 25 Nov 2016

General Mills-backed yogurt business Yoplait has made changes to the recipe of its Petits Filous line on sale in the UK.

Latest blogs

Katy Askew | 26 Aug 2016

General Mills is reportedly preparing long-time executive Jeff Harmening to succeed Ken Powell as CEO.


Katy Askew | 30 Jun 2016

US cereal giant Kellogg's revealed plans to open a cafe in New York City, located at a prime location on Broadway.

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