General Mills

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General Mills is an international food company. Founded by Cadwallader C. Washburn and James Ford Bell in 1866, General Mills is a public company, listed on the New York Stock Exchange as GIS. The head office for General Mills is located in Minneapolis, Minnesota, USA.

Latest Insights

How General Mills plans to grow - CAGNY

General Mills last week lowered its already weak forecast for its annual sales due to lower-tha-expected sales in US yogurt and soup. Unsurp...

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Almost five years after Bright Food snapped up a majority stake in Weetabix, the state-backed Chinese group is said to be looking to offload...


Katy Askew | 22 Dec 2016

General Mills disappointed the market this week (20 December) when the US group lowered its full-year revenue outlook on the back of a 7.1% drop in sales during its second quarter. The company's aggressive cost-cutting programmes enabled it to maintain its margin guidance but, Katy Askew asks, is the group's weak top line evidence management has cut spending in certain areas too deeply?


Katy Askew | 13 Dec 2016

General Mills has announced plans to reorganise its business in a move the US company said would enable it to capitalise on its international presence. But will it address some of the fundamental issues limiting growth at the Cheerios-to-Yoplait maker? Katy Askew reports. 


Katy Askew | 9 Nov 2016

Republican Donald Trump has beaten front-runner Hillary Clinton in the race to become the forty-fifth President of the United States of America. His eleventh-hour election success defied the pollsters as first the key swing state of Florida fell, followed by North Carolina, Ohio and finally Pennsylvania. With big business largely backing Clinton, pundits are framing Trump's win as further evidence of disillusionment with the so-called political and business classes. just-food examines the implications of the election result for the global food sector. 


Katy Askew | 6 Oct 2016

Zero-based budgeting is not a new concept. It was developed around five decades ago by Peter Pyhrr, an account manager at semiconductor firm Texas Instruments. After being taken up by US president Jimmy Carter in the 1970s, the method fell into obscurity. Recent years have seen it experience a revival in the food industry. In this series of articles, just-food examines zero-based budgeting and asks if it is a miracle diet for packaged food companies seeking a shapelier margin profile.

Latest Interviews

Hannah Abdulla | 21 Mar 2016

John Haugen, vice president and general manager of General Mills' investment arm 301 Inc., speaks to Hannah Abdulla about how backing start-ups helps the US food giant shape its future growth portfolio and why the first two companies it is supporting - Rhythm Superfoods and Good Culture - are deemed the perfect fit.


Hannah Abdulla | 20 Mar 2016

Last year, General Mills announced it was refocusing innovation unit 301 Inc. from developing in-house brands to centre on providing capital to emerging food brands and create "breakthrough innovation in the food space". Since then the unit has made two significant investments with plant-based snacks firm Rhythm Superfoods, and this month, cottage cheese maker Good Culture. In a two-part interview with Hannah Abdulla, 301 Inc.'s VP and general manager John Haugen tells us what prompted these investments and more about the direction in which the investment vehicle is headed. 

Latest News

Katy Askew | 17 Feb 2017

General Mills has cut its full-year sales and earnings outlook for the 12 months to end-May. 


Dean Best | 8 Feb 2017

Nestle has expanded the range of Haagen-Dazs ice cream on sale in the US with a new line under the sub-brand Trio.


Katy Askew | 30 Jan 2017

Weetabix has confirmed that it will push ahead with a GBP30m (US$37.6m) investment to increase production as Nestle, General Mills, Post Holdings, Associated British Foods and Barilla reportedly line up to submit bids for the business. 


Dean Best | 18 Jan 2017

General Mills has ploughed more money into US kale snacks maker Rhythm Superfoods, a year after first investing in the fledgling business.


Katy Askew | 10 Jan 2017

US-based food group General Mills has unveiled a swathe of global product launches as it aims to capitalise on what it believes are key snacking trends. 


Katy Askew | 10 Jan 2017

General Mills is launching Yoplait Liberté yogurt pouches in the UK in a bid to appeal to the adult snacking market. 


Dean Best | 20 Dec 2016

General Mills today (20 December) lowered its forecasts on key sales and operating profit metrics after a second quarter of falling sales across the business and a slump in profits from its international operations.


Dean Best | 5 Dec 2016

Between 400 and 600 jobs at General Mills are set to be affected as the US food giant embarks on a revamp of its business to try to "maximise global scale".


John Shepherd | 5 Dec 2016

US snack food company NightFood is to acquire Suffield Foods and Hook Marketing, which manufacture and distribute Fiber One ice cream under licence from General Mills.


John Shepherd | 29 Nov 2016

There is "a shocking difference in levels of salt and sugar" in breakfast cereals sold in nearly 30 countries by Kellogg and Cereal Partners Worldwide, a study published today (29 November) has claimed.


Dean Best | 25 Nov 2016

General Mills-backed yogurt business Yoplait has made changes to the recipe of its Petits Filous line on sale in the UK.


John Shepherd | 18 Nov 2016

Fifteen companies have been named as members of the "inaugural class" of US Food Loss and Waste 2030 Champions – a national campaign to recognise US businesses and organisations pledging concrete steps to reduce food loss and waste in their operations by 50% by 2030.


John Shepherd | 15 Nov 2016

General Mills is targeting health-conscious adults in the UK with the launch under its Yoplait brand of the low-sugar Super Fruitii yogurt line.


Katy Askew | 9 Nov 2016

Shares in US food majors including Mondelez International and General Mills rose yesterday (8 November) after Brazilian reports suggested investment firm 3G Capital is raising US$8-10bn to fund more acquisitions. 


Dean Best | 3 Nov 2016

General Mills' moves to restructure its international manufacturing network is to take in the US group's operations in Australia, with a plant in the country to close by next June.


John Shepherd | 28 Oct 2016

UK family-run baking firm Country Style Foods has bought the former Jus-Rol production facility in the English town of Berwick-upon-Tweed from General Mills.


Dean Best | 14 Oct 2016

Chris O'Leary, the head of General Mills' operations outside the US, is to leave the Old El Paso and Cheerios maker at the end of the year.


Dean Best | 10 Oct 2016

General Mills is to increase production of breakfast cereals at a plant in the US.


Katy Askew | 27 Sep 2016

A coalition of 40 institutional investors representing US$1.25trn in funds is urging 16 multinational food companies – including Kraft Heinz, Unilever, General Mills and Nestle – to take action on the "material risks" posed by industrial animal production. 


Dean Best | 22 Sep 2016

General Mills has added to its under-pressure soup range in the US with the launch of Good Natured, which the company says will help boost vegetable consumption among shoppers.


Katy Askew | 21 Sep 2016

General Mills reported lower first-quarter profit today (21 September) as sales failed to meet the company's expectations. 


Katy Askew | 20 Sep 2016

US cottage cheese maker Good Culture has secured additional funding from existing investor 301 Inc. – the investment vehicle of General Mills. 

Latest blogs

Katy Askew | 26 Aug 2016

General Mills is reportedly preparing long-time executive Jeff Harmening to succeed Ken Powell as CEO.


Katy Askew | 30 Jun 2016

US cereal giant Kellogg's revealed plans to open a cafe in New York City, located at a prime location on Broadway.

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